Supermarkets appreciate the business advantages of shoppers accessing intelligent shopping apps in-store. It demonstrates a commitment to embracing technology to help time-poor shoppers and frees up in-store staff to provide service to those requiring it. App users, scanning themselves and paying via an app can save time and avoid the hassle of queuing, for which they are likely to be willing to overcome the temporary pain of getting to grips with an app. However, there is a significant hurdle for supermarkets to overcome, which even the best-designed app will fail without – reliable mobile coverage in the store. Be sure that any positive feelings engendered in shoppers by the prospect of a time-saving app will quickly be replaced by frustration and potentially anger if they cannot access the app throughout the store. Staff on the shop floor will also not be pleased with contending with multiple frustrated customers.
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