This ROI calculator has been built so that a retailer can see what drives loyalty decisions in grocery retail. Here’s how to use it. 

The calculator is self-explanatory; you use the drop-down menu to select the store type. 

You can then select the other factors that influence your store, such as “weekly transactions “, “basket size” and “margin”.  The critical slider bar is your “App Adoption”

This shows how an increase in app adoption and the removal of Digital Friction can have a direct effect on your margin.