INSIGHT
Why mobile data coverage is becoming essential to supermarkets
If instore apps and till-free stores are the future for supermarkets, there are commercial, and reputation wins for those who get their execution right. Getting it right requires an excellent app and seamless coverage inside stores to enable the frustration-free use of smartphones. 3G and 4G mobile data coverage is a far superior solution to open, public Wi-Fi for ensuring this, in terms of both ease of access and security of customer data, and businesses acknowledging the business imperative of instore apps would be wise to invest in systems to provide it.
Instore apps are the future.
Supermarkets appreciate the business advantages of shoppers accessing intelligent shopping apps in-store. It demonstrates a commitment to embracing technology to help time-poor shoppers and frees up in-store staff to provide service to those requiring it. App users, scanning themselves and paying via an app can save time and avoid the hassle of queuing, for which they are likely to be willing to overcome the temporary pain of getting to grips with an app. However, there is a significant hurdle for supermarkets to overcome, which even the best-designed app will fail without – reliable mobile coverage in the store. Be sure that any positive feelings engendered in shoppers by the prospect of a time-saving app will quickly be replaced by frustration and potentially anger if they cannot access the app throughout the store. Staff on the shop floor will also not be pleased with contending with multiple frustrated customers.
Ensure a rewarding experience for shoppers
Location, construction material and weight of demand for data all affect mobile coverage.
The Pan RF C311HU8 offers a rapid and cost-effective solution for seamless mobile coverage. By capturing the mobile phone signals from any or all of the four Major Network Operators (MNOs) seen outdoors, boosting their power, ‘cleaning up the noise quality and repeating them inside the store, and In-Building Coverage system can ensure that a customer moving between the outside and inside maintains a seamless connection to their mobile phone network and experiences a level of data service indoors as good as or better than their experience outdoors. An initial site survey can establish the strength of signals externally from which a system can then be designed to boost only those requiring it to provide a tailored, cost-effective solution. Typically, the Pan RF C£11HU8 system comprises a rooftop antenna, which captures the signal and distributes it through a booster to transmit a cleaner, more robust mobile phone signal throughout a store via an in-building distributed antenna system (DAS).
Pan RF C311HU8
Mobile phone coverage experts Pan RF design and deploy cellular mobile systems for diverse environments and venues of varying sizes, from small or large offices to big stadiums, from shopping centres to distribution warehouses and have developed a C311HU8 solution, especially for supermarket stores. The Pan RF system can legally boost all four UK mobile networks with a single booster and distributed antenna system (DAS). Adaptable, flexible, and quick to deploy, once a survey has determined coverage requirements, the system is an ideal solution for rollout to many stores over a short period. Pan RF C311HU8 is remotely monitored and supported and is available a fully managed service.
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