In-Store mobile coverage

ROI Calculator

This ROI calculator has been built so that a retailer can see what drives loyalty decisions in grocery retail. Here’s how to use it.

The calculator is self-explanatory; you use the drop-down menu to select the store type.

You can then select the other factors that influence your store, such as “weekly transactions “, “basket size” and “margin”. The critical slider bar is your “App Adoption”

This shows how an increase in app adoption and the removal of Digital Friction can have a direct effect on your margin.

Loyalty App ROI Calculator

Grocery retail — model the commercial return of a loyalty programme by store format, programme type, and adoption rate.

Store format

Select a store format to load benchmark footfall, basket size, and margin data.

Store parameters

Weekly transactions18,000

Average basket (£)£38

Gross margin (%)22%

App adoption (%)35%

Loyalty programme type

Cash return

Points / miles

Exclusive pricing

Treasure hunt

Tiered / club

Coalition

Direct cash return — transparent and trusted. Cost ~1–3% of sales. Best for price-sensitive shoppers; strongest basket size driver.

Financial inputs

Reward cost (% of sales)1.5%

App dev & ops (£k/yr)£120k

Basket uplift (%)+8%

Visit frequency uplift (%)+5%

Full ROI results

🔒 Full report locked

Complete the form below to receive your full ROI report — including financial inputs, value waterfall, adoption sensitivity, and cost breakdown.

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In-Store mobile coverage

ROI Calculator

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